If you don't know what these mistakes are, Mr. J. Jason Horejs of Xanadu Gallery in Scottsdale, Arizona, may be able to help. According to Mr. Horejs in his book, "'Starving' to Successful: The Artist's Guide to Getting into Galleries and Selling More Art," many artists's porfolios end up in the trash before ever being seen by gallery owners. I'm letting my art buddies know about the 4-hour seminar on the same topic being given by Mr. Horejs in Loveland, Colorado, and Denver, Colorado, June 23 and June 25, 2011. For information on his book or the upcoming seminars, contact Mr. Horejs directly at his website: Here is the link to his Xanadu Gallery: http://www.xanadugallery.com/home.asp
For those of you who are interested in reading about both sides of the on-going debate about tailoring art to a specific kind of audience, I encourage you to read a review of Mr. Horejs's book. Here's the link to the article in the blog by F. Lennox Campello, a reviewer and art critic from the Washington, D.C. area: http://dcartnews.blogspot.com/2009/08/six-most-common-mistakes-artists-make.html
A friend and I plan to attend the seminar and will be letting the artists at the Boulder ARTS Salon know what we learn.